The 2020 edition of Waste Mob is incompatible with the distancing imposed by Covid-19, but the commitment of the universities does not go out and thus a social campaign is born to raise awareness on the concepts of circular economy and upcycling and on the theme of the reuse of objects and materials which have lost their original purpose and which would be disposed of. The campaign is called # madeincasa2020 and will be held from 18 to 27 May 2020, on the social channels of the University of Turin, the Polytechnic of Turin, the University of Eastern Piedmont, the Turin University Sports Center and the University Center Sportivo Piemonte Orientale.

Having to spend a lot of time in our homes, we dedicated ourselves to extraordinary cleaning and to clearing the spaces we live in from unused or no longer functional objects. Instead of throwing them away, this is an opportunity to find a new purpose for them. To participate in # madeincasa2020 it will be sufficient to publish on Instagram the photos of the objects that have been given a “second chance” or those made using reused waste materials. Each post must be accompanied by the hashtag of the event # madeincasa2020 and by the mention of the University of belonging. Photos of the most interesting and innovative ideas will be shared by universities and CUS. The initiative is open not only to students and staff of universities and university sports centers, but also to all citizens of the Piedmont region.

Prizes are also expected this year, which will be drawn by lot on May 29, 2020 among those who 50 T-shirts, 10 tracksuits and 5 sports experiences will take part in the campaign (weekend on a sailing boat, climbing climbing, rental of fields, entrance fee to the swimming pool) made available by the Piedmont University Sports Centers and the Piedmont university system. The results of the final draw and the communications for the winners will be published on the Instagram profiles of the organizers and on the Facebook page of the event, where the initiative’s regulation, further information and many tips for reusing objects and materials recovered at home are available.