The initiative of the Student Senate of the University of Turin in cooperation with the Museum Subscription Association enabled the distribution of more than 3000 discounted Museum Subscription cards to university students.

Huge success for the initiative of the Student Senate in collaboration with the Museum Subscription Association (Associazione Abbonamento Musei): from 19th to 26th March, more than 3000 special discount coupons of the Turin-Piedmont Museum Subscription card have been handed over to the students attending the Università degli Studi di Torino.

The distribution of the card took place in all the faculties and study hubs of the University of Turin. Hundreds of students from the faculties of Agricultural sciences, Economics, Physics, Jurisprudence and Human sciences have patiently stood in line for hours in order to get one of the Museum Subscription Voucher for the discounted price of 11,50 euro for buying a new subscription.

Once they have got the voucher, students will have to load or to renew the subscription directly on their university Smart Card or on the Pyou card within 3 months from the distribution in one of the points of sale of the Museum Subscription network.

The original initiative focused once more the attention on culture and promotion of the local areas, thank to a card that allows the access to the rich artistic heritage of Turin and Piedmont. In fact, there are more than 200 cultural sites which can be visited for 365 from the moment of the subscription: a product already chosen by 130 000 subscriber, who have been joined by this young university students.