Collective Project starts again for the third time: twenty student teams of the ESCP Europe Business School will work side by side with companies selected by SocialFare, BTREES and Réseau Entreprendre Piemonte.
Learning how to analyse market trends and compare competitors, planning communication and marketing campaigns, studying a product in order to improve its performance and measure results: these are just some of the activities of the students of the program Bachelor in Management (BSc) of the business school ESCP Europe. For 5 months they will work as young business consultants side by side with some of the most innovative Italian start-ups.
Collective Project starts again for the third time. This year the projects are developed in collaboration with SocialFare, the first Italian centre entirely dedicated to social innovation, the BTREES media agency and entrepreneurial network Réseau Entreprendre Piemonte.
“Learning by doing”, the idea that only practice can really strengthen knowledge, has always been one of the teaching methods of the Business School, open in 1819, among the most prestigious globally, and the Collective Projects represent an opportunity for students to enter in contact with young and dynamic entrepreneurial realities. At the same time the project is for the start-ups an occasion to take intuitions which can come from young people, able to find new business solutions and favour their scalability on the market.
From biomedical to social-eating, from electricity to drones, from eco-friendly coffee capsules to job sharing platforms, the companies involved by the three partners operate in the most varied economic sectors.
Twenty teams will work closely with the 19 start-ups selected by SocialFare, BTREES and Réseau Entreprendre Piemonte with the aim of combining managerial training and entrepreneurship development. Students, with shared tools of Project Management and subject to close verification of work progress to increase their professionalism, will be able to share constructive experiences and personal growth, acquiring at the same time practical, managerial and leadership skills.
Of the 118 students of the Bachelor in Management who will take part, a good 82% come from foreign countries (Algeria, Austria, Belgium, Brazil, Bulgaria, Canada, China, Croatia, Ecuador, Finland, France, Georgia, Germany, Japan, India, Iraq, Kosovo, Latvia, Luxemburg, Morocco, Norway, Poland, Peru, Czech Republic, Russia, Serbia, Spain, Sweden, Ukraine, Hungary, Uruguay, US, Vietnam) and participants are between 19 an 20 years old. At the end of the educational experience, which will be part of the academic assessment, they will have to present the project they have developed.
“The campus in Turin is strongly oriented to entrepreneurship and it has some with close relations with the business world. Collective Projects are a further opportunity for our business school to relate with other emerging and innovative entrepreneurial realities of the area. – said Francesco Rettalino, director of ESCP Europe Torino Campus -. Already in past editions, mentorship programs of international students teams for the start-ups, proved to be an excellent training, by offering the opportunity to develop new skills and implement what students have learnt during lessons.”
SocialFare will follow the development of projects by EcoStalla and Humus; BTREES the ones of Acus, Dynameet and Interlinea; whereas Réseau Entreprendre Piemonte will do the same for the companies Aizoon, Graziadio, Metroconsult and WllCom and the start-ups Biotechware, Gnammo, Goolbook, Immodrone, I-see, Orangogo, Tredivino, Vinnoxygen and Waycap.
“The partnership between ESCP Europe and SocialFare is going on and growing – said Laura Orestano, CEO of SocialFare – : start-ups with social impact, thanks to SocialFare, can become not only an incentive for the project involvement of the students of the bachelor, but also evidence of their growing interest for these topics. ESCP Europe and SocialFare have to ask themselves how to meet together the demand of knowledge, which is always more focused on social sustainability as result of new business models, which should integrate the social value as a fundamental element of the chain of values of any entrepreneurial and organizational action”.
“As communication agency, we want to cooperate in the growing of the innovation ecosystem of Piedmont and other areas – said Lorenzo D’Amerio, Innovation strategist of BTREES – . Renewing our participation to this initiative for the third time with ESCP Europe, Social fare and Réseau Entreprendre is a honour and for us it has a double meaning: give students the opportunity to try out their knowledge (in the field of market research, communication analysis, etc) in a practical and direct way, with the SME we work for and, at the meantime, provide an added value to companies we support. This year, we are going to involve in the project Dynameet, Acus and Interlinea”.
“We are very happy we have been involved in the ESCP Europe Collective Project – said Giovanni Radis, President of Réseau Entreprendre Piemonte -. The slogan of Rèseau Entreprendre is ‘to create new workplaces, we create entrepreneurs”. It is in this way that we nurture young talents, partnering them with senior entrepreneurs, who can make them grow. We really hope that we can give ESCP Europe students teams the opportunity to be a part of our associated companies and start-ups, because we give great importance to the binomial University/Company”.
ESCP Europe was opened in Paris in 1819. It was the first Business School in the world and nowadays it is one of the most renowned internationally and constantly very high in the ranking of Business Schools.
With six campuses in Europe – in Berlin, London, Madrid, Paris, Turin and Warsaw –, it prepares students for an international career in management. On the European level, it welcomes every year about 5.000 students and 5000 managers, from 100 different countries, with complete programs in General management and Master’s degrees. Ex students are 50 000 of 200 different nationalities and it is active in 150 countries. From 2004 the master is available in Turin, thanks to the support of the Chambre de Commerce et d’Industrie de Paris, the Camera di Commercio di Torino, the Università degli Studi di Torino, the Politecnico di Torino and many partners companies.
SocialFare | Centre for Social Innovation is the first Italian Centre entirely dedicated to social innovation: through research, engagement, capacity building and co-design, We design and support innovative ideas and solutions that tackle contemporary societal challenges, creating a new economy. We believe that social value can create economic value and concurrence to innovate products, services and models. With many national and international partners, we accelerate hands-on engagement, capacity-building and impactful enterprises. through systemic design, design thinking, qualifying technology, mentoring, networking and impact investing.
Btrees is a New Media Agency with seats in Biella, Novara and Turin. The team is composed of 15 people and specialized in communication on Social media. It has also been incubated by SELLALAB and it keep a strong relation with innovative realities of the Piedmontese area.
Rèseau Entreprendre Piemonte is composed by senior entrepreneurs of experience, who work in many commodity services and help in a practical way who has an idea of an innovative enterprise, may it be traditional or social. The aim is the construction of the “success of ideas”, in order to make them real and working and to create new workplaces. Réseau Entreprendre is present in ten countries, including France (Italy, Morocco, Tunisia, Belgium, Switzerland, Spain, Chile, Portugal and Senegal). Italy, in 2010 has been the first non French-speaking in which arrived Réseau Entreprendre. The seat is in Piedmont, region which has always related in a constant way with France.
For further information
Ufficio Stampa ESCP Europe Campus Torino
Spin-To. Comunicare per innovare
011 1971 2375
Elisa Barberis
340 1521525
barberis@spin-to.it
Resp. Ufficio Stampa
Stefano Fassone
347 4020062
fassone@spin-to.it
Contatti ESCP Europe Torino Campus
Cristina Marinelli
346 3969434
cmarinelli@escpeurope.eu
Ufficio stampa SocialFare
Silvia Bergamo
comunicazione@socialfare.org
Ufficio stampa Réseau Entreprendre Piemonte
EnneCi Communication
Nadia Finassi
011 30 40 551
ufficiostampa@enneci.net
Ufficio stampa BTREES
Lorenzo D’Amelio
lorenzo.damelio@btrees.social
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